Bloomsday is a commemoration and celebration of the life of Irish writer James Joyce during which the events of his novel Ulysses (which is set on 16 June 1904) are relived. The day involves a range of cultural activities including Ulysses readings and dramatisations, pub crawls and other events, much of it hosted by the James Joyce Centre in North Great George’s Street. Enthusiasts often dress in Edwardian costume to celebrate Bloomsday, and retrace Bloom’s route around Dublin via landmarks such as Davy Byrne’s pub. Hard-core devotees have even been known to hold marathon readings of the entire novel, some lasting up to 36hours.